Gen H launches in Scotland

The lender's income booster product will help expand borrowing power for first-time buyers in the region.

Related topics:  Scotland,  gen h
Rozi Jones | Editor, Financial Reporter
9th February 2026
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Residential mortgage lender, Gen H, has announced its launch into the Scottish market, bringing its lending proposition to brokers and borrowers in the region.

The launch includes Gen H’s income booster proposition, designed to help buyers increase their borrowing power by adding a family member or friend as a non-resident co-borrower.

The proposition provides advisers with an alternative to guarantor mortgages, gifted deposits or complex family structures - particularly relevant in markets where high rents already demonstrate payment affordability.

The Scottish launch will initially be available exclusively through Mortgage Advice Bureau (MAB) brokers.

Sara Palmer, sales and distribution director at Gen H, said: “We hear a lot about the housing crisis in England, but affordability is one of the most pressing challenges facing aspiring homeowners in Scotland too.

“Many people can afford the monthly repayments — often paying as much in rent — yet are blocked by traditional income assessments.

“By launching in Scotland and bringing income booster to the market, we’re giving brokers a practical way to help more clients buy sooner, while ensuring family support can be used in a transparent, safe and fair way.”

Rachel Geddes, strategic lender relationship director at Mortgage Advice Bureau, added: “It’s fantastic to see the mortgage market evolving across Scotland, an area that has been underserved by new lending propositions for too long.

“Having listened carefully to broker feedback, the need for a proposition that truly addresses the needs of Scottish clients is in high demand. A critical gap identified was the lack of flexibility, particularly around enhanced borrowing power options. This is exactly where Gen H comes in. Their highly anticipated launch into the Scottish market is specifically designed to fill that gap.

“This partnership enables us to support Scottish businesses and their clients directly, and we’re incredibly excited to be launching this exclusively to MAB brokers. We strongly encourage other lenders to join us in adopting a more flexible, client-focused approach to better serve the Scottish property market.”

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