"Our new website reflects where we are as a business today, but it's also a sign of what's to come."
- Karl Griffin - JammJar
AI mortgage platform JammJar has launched a new-look website and brand identity, as it aims to expand engagement with mortgage broker firms and networks.
The announcement comes ahead of what JammJar describes as its biggest product launch to date, with the next generation of the platform set to be unveiled during a live webinar in September.
The business is now scaling its market rollout following demand from brokers looking to use AI-driven technology. Larger broker firms can engage directly with JammJar, while a managed waitlist will remain in place for smaller firms.
JammJar says that its new visual identity and redesigned website reflect its ambition to redefine how mortgage firms use artificial intelligence to streamline advice, strengthen compliance and deliver an improved customer experience.
The live online platform launch will take place at 11am on Thursday 17th September and will provide brokers with a look at the next generation of the JammJar platform through a series of real customer journeys and practical demonstrations.
The next generation of the platform will include an upgraded AI Assistant capable of working intelligently across a firm's data, configurable workflow automation, AI agents that help progress cases automatically, updated business reporting, and more integrations, including Microsoft and iPipeline.
Karl Griffin, CEO and co-founder of JammJar (pictured above), said: "This marks an important milestone for JammJar. Over the past year, we've worked alongside our early customers to refine every aspect of the platform, and we're now ready to open the next chapter of our growth.
"Demand has exceeded our expectations, so we're scaling the business in a measured way. Larger firms can engage with us immediately, while a managed waitlist for smaller firms ensures every new customer receives the attention and support they deserve.
"We've spent that time listening to brokers, building something fundamentally different from a traditional CRM and continually refining the platform. Everything we've developed has been focused on removing administration, simplifying compliance and giving advisers more time to spend with their clients.
"Our new website reflects where we are as a business today, but it's also a sign of what's to come. September will mark the biggest evolution of the JammJar platform since launch, and we're looking forward to showing brokers exactly what the next generation of mortgage technology looks like."
