L&G’s Ignite platform has launched its first product API integration with Lloyds Banking Group, giving brokers seamless access to the lender’s latest mortgage product data.
The Ignite platform is designed to support mortgage research, helping brokers quickly identify the best lenders and products for their clients.
The new real-time connection allows LBG’s product information to be automatically updated on Ignite, streamlining product onboarding and improving the broker experience.
The API integration provides brokers with up-to-date information on all LBG’s Halifax Intermediaries and BM Solutions mortgage products.
Kelly Bretherton, head of Ignite, commented: “We’re delighted to launch Ignite’s first product API integration with Lloyds Banking Group. By enabling brokers to access LBG’s latest mortgage product data instantly and seamlessly through this connection, we’re setting a new standard for speed and accuracy in mortgage sourcing.”
Frances Cassidy, head of strategic and technology partnerships at Lloyds Banking Group, said: “Lloyds Banking Group is focused on delivering consistent, reliable connectivity for intermediaries and customers across the market. We welcome innovations that help advisers access accurate product information and smooth journeys, while remaining committed to Consumer Duty outcomes and robust data standards.”
