Mortgage lender Gen H has reduced rates on its 85% and 90% LTV products by up to 0.10%.

The new hires will help to boost the lender's broker and marketing functions.

The range aims to address the deposit gaps and affordability challenges seen in today’s market.

The change will support 12% more affordability-constrained buyers, with maximum loan amounts increasing by as much as 22%.

Gen H has expanded its reach via the new network partnership.

Rates now start from 4.89%.

The lender’s interest-only proposition will comprise three phases, the first of which launches today to intermediaries on its panel.

New Build Boost launched in March as a private sector alternative to Help to Buy.

The partnership has created around 5,000 new homeowners to date.

The latest reductions span the lender’s full product range, including New Built Boost.