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Ben
Harding

Head of Marketing and Engagement Strategy

Barclays

Ben Harding began his career without professional role models and while balancing work with caring responsibilities. Marketing gave him a place to start; data and analytics added another interest. He now brings both to Barclays' mortgage intermediary team, leading colleagues and developing how the lender communicates with brokers.

Ben Harding's story Back to the list
Ben Ben Barclays

Financial Reporter - 30 Under 30

2026

"My career has shown me that talent does not always arrive through the most conventional route."

Bringing broker behaviour into focus
Ben's story so far...

Ben Harding grew up without professional role models and didn't leave university with a fixed career plan. He was also a young carer, which made it difficult to give graduate schemes the time many of his peers could. A job as a small business's sole marketing manager gave him a different way to get started.

He learned quickly, then joined Barclays Investment Bank, spending two years on data and analytics projects. An internal move into Mortgage Intermediaries in 2024 brought those skills together with his interest in communication and relationships. Within two years, he had progressed to head of marketing and engagement strategy, leading a team of four.

Ben spends time understanding how brokers use the lender's communications and where they need something different. That work informed the relaunch of the Barclays Intermediaries website. Website visits rose by 18.1% in 2026, alongside 29% growth in podcast downloads and a 122% increase in webinar attendance.

As a manager, he has recruited and onboarded three colleagues. He has also helped host an event for the Black Mortgage Professionals and Allies Network, supported LGBTQ+ networks and contributed to a skills day for young people. His own start continues to shape what he wants next: a senior role in mortgages, and more chances for people who may never have pictured themselves working in the industry.


Ben's career highlights

  1. Progressed from managing broker engagement channels to head of marketing and engagement strategy within two years, leading a team of four.
  2. Led the Barclays Intermediaries website relaunch; the entry reports an 18.1% increase in website visits in 2026.
  3. Delivered engagement improvements including 29% growth in podcast downloads and 122% growth in webinar attendance in 2026.

Who else made the 2026 list?

Benjamin Austin

Benjamin Howell

Chelsea Pordage

Christine Chau

Daniel Casey

Dylan Humphreys

Francesca Starkey

Hannah Parker

Harrison Avery

Hristina Hristeva

Ismail Azam

Jack Cope

Joe Brown

Katie Murphy

Kayla Joseph

Levi Culshaw

Lewis Bray

Natalie Schofield

Niquita Edmonds

Oliver Jordan

Ollie Whyte

Paige Newey

Phoebe Lane

Rebecca Vickers

Robyn James

Samuel Mason

Saocha Murphy

Thomas Steer

William Thorneycroft

In association with

Working in Mortgages

Supported by

L&C Mortgages
Lendinvest
OSB Group
Paragon Bank
Pepper Money
Skipton Building Society

Got a question? Contact us to find out more

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