• Financial Reporter
  • Register
  • Back to Financial Reporter
  • Class of 2026
  • About FR30U30
  • Class of 2025
  • Under 30 Live Gallery
  • Mentorship
  • Meet the selection panel
< Back to Financial Reporter
Financial Reporter
  • Register
Financial Reporter 30 Under 30
  • Class of 2026
  • About FR30U30
  • - Supporting the next generation
  • - Who's supporting FR30U30?
  • - The process
  • - Ready to shine?
  • - Frequently asked questions
  • - Under 30 Live
  • - Register your interest
  • Class of 2025
  • Under 30 Live Gallery
  • Mentorship
  • Meet the selection panel

Joe
Brown

Director

Brown & Co

Joe Brown started in his family's mortgage business at 19 and soon decided he wanted to build a career in advice. After qualifying while working full time, he founded Brown & Co at 22 and now hopes to help more young people see a place for themselves in the profession.

Joe Brown's story Back to the list
Joe Joe Brown & Co

Financial Reporter - 30 Under 30

2026

"He wants to help make financial advice more accessible, particularly for younger people and communities who may not traditionally engage with professional financial advice."

Building a business of his own
Joe's story so far...

Joe Brown was 19 when he joined his family business, Pam Brown Mortgages, as an administrator in 2020. What began as a job behind the scenes soon became a career he wanted to pursue. He completed CeMAP in 2021 while working full time, then began thinking about a business of his own.

In 2023, at 22, he founded Brown & Co. The move gave him the chance to build on what he had learned in the family firm and develop his own place in financial advice.

Joe has also been managing Crohn's disease and PSC alongside his career. His plans for the business include making advice more approachable for younger people and communities that may be less familiar with professional financial support.

As a young Black adviser, he wants others to see opportunities for themselves in the profession. His own route began in administration and led to business ownership within three years. As Brown & Co develops, he hopes to encourage more young people from different backgrounds to consider where a career in mortgages and advice could take them.


Joe's career highlights

  1. Entered mortgage services as an administrator at Pam Brown Mortgages in 2020, aged 19.
  2. Gained CeMAP in 2021 while working full time.
  3. Established Brown & Co in 2023 at 22.

Who else made the 2026 list?

Ben Harding

Benjamin Austin

Benjamin Howell

Chelsea Pordage

Christine Chau

Daniel Casey

Dylan Humphreys

Francesca Starkey

Hannah Parker

Harrison Avery

Hristina Hristeva

Ismail Azam

Jack Cope

Katie Murphy

Kayla Joseph

Levi Culshaw

Lewis Bray

Natalie Schofield

Niquita Edmonds

Oliver Jordan

Ollie Whyte

Paige Newey

Phoebe Lane

Rebecca Vickers

Robyn James

Samuel Mason

Saocha Murphy

Thomas Steer

William Thorneycroft

In association with

Working in Mortgages

Supported by

L&C Mortgages
Lendinvest
OSB Group
Paragon Bank
Pepper Money
Skipton Building Society

Got a question? Contact us to find out more

Financial Reporter - 30 Under 30

Want to stay in the loop about
Financial Reporter's 30 Under 30?

Whether you're thinking of applying, supporting a colleague, or just want to hear when the site goes live - drop your details below and we'll keep you updated with all the key dates, news and announcements.

I'm interested in...
Financial Reporter
Financial Reporter
Advice for readers

While this website is checked for accuracy, Barcadia Media Limited are not liable for any incorrect information included. We recommend that you make enquiries based on your own circumstances.

Useful links
  • About Financial Reporter
  • Latest news
  • Terms of service
  • Sign-in
  • Anti-spam policy
  • Register
  • Privacy settings
  • Events
  • Privacy policy
  • CPD articles
  • Cookie policy
  • Advertise
  • Modern slavery & human trafficking policy
  • Contact us
Barcadia Media
Financial Reporter Financial Reporter
Useful links
  • About Financial Reporter
  • Latest news
  • Terms of service
  • Sign-in
  • Anti-spam policy
  • Register
  • Privacy settings
  • Events
  • Privacy policy
  • CPD articles
  • Cookie policy
  • Advertise
  • Modern slavery & human trafficking policy
  • Contact us
Barcadia Media
Advice for readers

While this website is checked for accuracy, Barcadia Media Limited are not liable for any incorrect information included. We recommend that you make enquiries based on your own circumstances.

Financial Reporter and financialreporter.co.uk are trading styles of Barcadia Media Limited. Barcadia Media Limited is registered in England & Wales No. 6970806 Registered address. Barcadia Media Ltd, 14 Edward Street, Blackpool, Lancashire, FY1 1BA. Data Protection Notification No: Z162 1548.