Natalie
Schofield

Giving specialist finance a clearer voice
Natalie's story so far...

Natalie Schofield brought a background in creative agency work to Roma Finance when she joined as a digital marketing executive in September 2021. She knew content, branding and campaigns; specialist lending was the new subject to learn. Over five years, that combination has taken her into senior marketing responsibilities and managing colleagues.

One project gave her the chance to bring those skills together: Roma's new website. Natalie led its creative direction and delivery, helping explain a broader range of products as the business grew. Within a month of launch, visitor numbers had increased by 365%.

Her work has also contributed to 20% growth in social media followers, including more than 1,300 new LinkedIn followers, and campaigns with average email open rates of 35%. Recent projects include supporting the launch of commercial and semi commercial mortgages, coordinating activity across digital, social, email and partner channels.

Natalie is particularly interested in helping brokers understand specialist finance. Through webinars, video and RomaTalks, she has helped develop ways to share practical knowledge alongside product information. As her team has grown, she has also taken on junior colleagues' development and completed leadership and management training. She wants to keep building both sides of her role: helping people within the team develop and making the subject clearer for the people its marketing reaches.