Harrison
Avery
Regional Sales Manager
Primis Mortgage network
Harrison Avery took an apprenticeship straight from school and has kept building on what he learned. Now supporting more than 100 firms at Primis, he works with business owners on their goals and with new entrants on their careers, bringing lessons from boxing coaching into how he supports people.
2026
"I was fortunate enough to find my route into the industry, I want to help make that route easier for the next generation."
Helping firms and people develop
Harrison's story so far...
Harrison Avery wanted to start working as soon as he left school. He had grown up around people who built financial services careers without going to university, so an apprenticeship at insurance brokerage Jelf Lampier felt like a way to begin learning and earning experience.
A move into mortgage case packaging followed. Harrison studied for CeMAP outside work, became a broker and later moved into specialist lending business development, adding a specialist property qualification along the way. Those roles gave him different perspectives on the businesses he now supports at Primis Mortgage Network.
As a regional sales manager responsible for more than 100 firms, he knew he needed to understand each owner's ambitions before suggesting changes. He made individual meetings a priority and has since helped firms review sales processes, including protection conversations. He also delivers webinars, has trained the wider sales team on a protection portal and contributes to the Rising Talent Community.
Away from mortgages, Harrison is a qualified boxing coach at a charity funded gym, working with everyone from children to adults preparing for fights. Coaching has taught him how differently people respond to support, a lesson he brings back to work. He is now completing a Level 6 Strategy and Change Leader apprenticeship, with an ambition to move into senior leadership and help more people find a route into financial services.
Harrison's career highlights
- Progressed from insurance apprentice through mortgage advice and specialist lending business development to regional sales management.
- Took responsibility for supporting more than 100 mortgage firms and delivered network webinars and protection portal training.
- Qualified as a boxing coach and helps run a charity funded gym supporting amateur boxers across age groups.
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