Kirtana
Mahendran
Senior Marketing Executive
Hampshire Trust Bank
Kirtana’s journey into financial services began at Ashbourne College, where an early achievement in finance sparked a lifelong curiosity about how money shapes opportunity. After earning a degree in Business Management (Marketing) from the University of Surrey, she gained valuable experience in digital marketing before finding her calling in financial services with her first industry role at Trade Finance Global. Her experience here deepened her understanding of finance, technology, and communications, and laid the foundation for her move into banking - where she works today, as a member of the specialist mortgages team at Hampshire Trust Bank, supporting initiatives that bridge brokers and lenders and amplify diverse voices.
2025
"Every day, I’m motivated by the impact we make and the people I work alongside."
Energising specialist lending with creativity and inclusion:
Kirtana's story so far...
At Hampshire Trust Bank, Kirtana has quickly established herself as one of the industry’s rising stars in marketing and communications.
She led the highly successful Broker Pulse event at The Landmark Hotel in London, bringing together more than 60 brokers and experts to discuss crucial topics such as the Renters’ Rights Bill and energy standards. The event received exceptional feedback, praised for its insight and accessibility, and has since become a blueprint for how HTB connects with its broker community.
Kirtana also played a pivotal role in delivering HTB’s ‘Go for more’ brand campaign, the lender’s largest to date, positioning the bank as a partner that thrives on complexity and delivers clarity and confidence to brokers and borrowers alike.
Beyond her marketing work, she’s an active member of HTB’s Change Network, championing equity, diversity, and inclusion across the business. From leading International Women’s Day initiatives to shaping workplace policy, she’s been instrumental in helping create a more open, inclusive culture within financial services.
Before joining HTB, Kirtana managed the Women in Trade, Treasury & Payments 2024 event in London, welcoming more than 150 senior delegates from over 30 countries, an experience that strengthened her passion for empowering women in finance and promoting global collaboration.
Kirtana's career highlights
- Led Hampshire Trust Bank’s Broker Pulse event, uniting 60+ brokers and experts to explore key market topics and industry change.
- Played a central role in HTB’s ‘Go for more’ brand campaign, strengthening the bank’s position in the specialist mortgage sector.
- Created and launched HTB Wrapped, a creative digital campaign that achieved the bank’s highest engagement rates to date.
- Founded the HTB Monthly Edit, a LinkedIn newsletter that reached 4,000+ subscribers in its first five editions.
- Active member of HTB’s Change Network, leading diversity initiatives and helping shape workplace inclusion policy.
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