Leah
Williams
Event Executive
LSL Financial Services
Leah Williams found her stride in financial services after roles spanning design, events and marketing. At PRIMIS/TMA Club she blends creativity with delivery, building digital hubs, refreshing brand voice and elevating flagship events.
Now studying for CeMAP, she’s deepening technical knowledge to pair with proven audience growth and sponsor value.
2025
"It’s an industry that constantly evolves, demands adaptability, and offers endless opportunities to learn and grow — and that excites me."
From ideas to impact:
Leah's story so far...
Leah has turned an affinity for marketing into career momentum, growing TMA’s social following, creating the Marketing Hub from a blank page, and launching a General Insurance Hub that simplifies a complex area for advisers.
On the events side, she almost doubled TMA Conference registrations and raised attendance by rethinking outreach and programming. On the day, she’s the visible, reassuring presence making sure sponsors and advisers get value and great content to share.
Alongside delivery, Leah is an advocate for inclusion and new pathways into FS, using mentorship and CeMAP study to open doors for herself and others.
Leah's career highlights
- Created the TMA Marketing Hub and launched a new General Insurance Hub to aid advisers.
- Nearly doubled registrations and improved attendance for the TMA Conference.
- Shifted social and brand tone to showcase people, boosting engagement and authenticity.
- Designed new event sponsorship options and refreshed formats to increase value.
- Actively mentors and studies CeMAP to pair creativity with technical depth.
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