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Samuel
Burr

Mortgage Adviser

L&C Mortgages

Samuel’s route into financial services wasn’t planned - it was earned. After trying his hand at various jobs in nurseries, restaurants, and retail, he landed a part-time role as a Credit Controller in 2018. That’s where he first discovered his affinity for finance - and where a colleague introduced him to L&C Mortgages. Starting as a Case Manager, Samuel quickly realised he had a knack for helping people through the complex homebuying process. But his ambitions didn’t stop there. Between 2019 and 2020, he interviewed four times to become a mortgage adviser - failing the first three, even after completing his CeMAP exams in his own time. On the fourth attempt, he succeeded. Since then, he’s built a thriving career through a mix of persistence, empathy, and performance. Six years later, Samuel has become one of the company’s most respected advisers - and a role model for those entering the industry the hard way.

Samuel Burr's story Back to the list
Samuel Samuel L&C Mortgages

Financial Reporter - 30 Under 30

2025

"My journey into financial services wasn’t linear or easy, but it’s one that’s shaped my drive, empathy, and ambition"

Turning rejection into resilience and advising success:
Samuel's story so far...

Today, Samuel sits comfortably in the top 10 of 250 advisers at L&C Mortgages, submitting 315 mortgage applications this year alone, totalling over £274,000 in business. His results speak volumes, but so does his commitment to improving the experience for both customers and colleagues.

He’s helped shape company policy too - joining a working group that advised L&C’s leadership team on adviser retention, where his proposal to lower the bonus threshold for new starters was adopted and credited with boosting motivation and retention among early-career advisers.

Samuel also plays a mentoring role, guiding new advisers through the realities of client communication - from managing complex cases to delivering difficult news with empathy. He leads through quiet influence and example, making him a trusted colleague and valued adviser.


Samuel's career highlights

  1. Progressed from Case Manager to top-10 Adviser at one of the UK’s largest broker firms.
  2. Submitted 315 mortgage applications this year, totalling £274,756.
  3. Contributed to company-wide adviser retention reforms adopted by senior leadership.
  4. Mentored new advisers, improving communication and client retention.
  5. Advocates for financial education in schools, promoting early understanding of credit and finance.

Who else made the list?

Alex Groves

Alice Baggott

Andrew Bate

Billie Cox

Daisy Richards

Ella Patel

Ellen Close

Ellie France

Emily Newman

Francesca Gale

George Bishop

George Sanford

Hannie Mason

Harrison Banner

Harrison Barker-Smith

Jake Crossley

Jemima Hayes

Jess Schofield

Jodie Andrews

Joel Bailey-Wilson

Kirtana Mahendran

Leah Williams

Maddie Gray

Megan Sankey

Ripley Salgueiro

Romany Youell

Simmy Kaur

Sophie Ainsworth

Tom Brook

In association with

Working in Mortgages

Supported by

Association of Mortgage Intermediaries
HSBC UK
IMLA
Lendinvest
MPowered Mortgages
OSB Group
One Mortgage System
Paragon Bank
Pepper Money
Quantum Mortgages
Together

Media partner

Square 1 Media

Got a question? Contact us to find out more

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