• Financial Reporter
  • Register
  • Back to Financial Reporter
  • Class of 2025
  • About FR30U30
  • Mentorship
  • Meet the selection panel
< Back to Financial Reporter
Financial Reporter
  • Register
Financial Reporter 30 Under 30
  • Class of 2025
  • About FR30U30
  • - Supporting the next generation
  • - Who's supporting FR30U30?
  • - The process
  • - Ready to shine?
  • - Frequently asked questions
  • - Under 30 Live
  • - Register your interest
  • Mentorship
  • Meet the selection panel

Simmy
Kaur

Director of Buy to Let Mortgages

Lendlord Finance

After completing her first year at Newcastle University, Simmy Kaur made a bold decision - to leave academia and pursue something more hands-on. She joined Foxtons as a Move Consultant and quickly made her mark, turning an area often dismissed as “too competitive” into one of the agency’s most successful. Her natural ability to build relationships and spot opportunities led to a pivotal dinner with the directors of Alexander Hall, who offered her a trainee broker position. By 23, she had achieved her CeMAP qualifications and found her calling in mortgage advice. Five years later, she joined Lendlord, becoming the first adviser in its new finance arm and helping grow the business from the ground up - and ultimately, becoming Director of Buy to Let Mortgages.

Simmy Kaur's story Back to the list
Simmy Simmy Lendlord Finance

Financial Reporter - 30 Under 30

2025

"I’m proud to represent a new generation of professionals shaping a more inclusive, dynamic, and client focused future for the industry."

Bridging creativity and commerce in specialist finance:
Simmy's story so far...

Simmy joined Lendlord Finance when it was still in its infancy, tasked with building both its client base and its reputation. She created a clear strategy for engagement - launching Headline Rates, a monthly email showcasing top market deals; producing case studies and webinars; and writing client stories that helped landlords learn, invest, and grow.

Through her efforts, Lendlord transformed from a start-up to a recognised name in landlord finance, with Simmy personally submitting between 250–300 mortgage applications each year. She’s since expanded her team, mentoring new advisers and administrators, and developing efficient workflows that ensure clients receive first-class service.

Her impact extends beyond the company. On social media, she runs @btlbroker, an educational account on Instagram and TikTok dedicated to demystifying the mortgage world and countering misinformation and gaining her a community of landlords and first-time investors.

Simmy’s influence also stretches into the wider mortgage ecosystem. She has successfully driven product innovation at lender level, presenting directly to Aldermore’s senior leadership and convincing them to introduce Day 1 remortgages and free HMO valuations - changes that removed barriers for landlords and opened up new growth opportunities.

In recognition of her leadership and performance, she was promoted to Director of Buy to Let Mortgages at just 28, overseeing operations, team development, and lender relations across the business.


Simmy's career highlights

  1. First adviser and founding team member at Lendlord Finance - now Director of Buy to Let Mortgages.
  2. Personally responsible for 250–300 mortgage submissions per year, driving significant business growth.
  3. Led lender engagement that resulted in Aldermore introducing Day 1 remortgages and free HMO valuations.
  4. Creator of @btlbroker, a fast-growing educational platform with thousands of engaged followers.
  5. Built and trained a new team of brokers and administrators, creating scalable processes for growth.
  6. Advocates for women and young professionals in financial services, challenging bias and promoting inclusivity.

Who else made the list?

Alex Groves

Alice Baggott

Andrew Bate

Billie Cox

Daisy Richards

Ella Patel

Ellen Close

Ellie France

Emily Newman

Francesca Gale

George Bishop

George Sanford

Hannie Mason

Harrison Banner

Harrison Barker-Smith

Jake Crossley

Jemima Hayes

Jess Schofield

Jodie Andrews

Joel Bailey-Wilson

Kirtana Mahendran

Leah Williams

Maddie Gray

Megan Sankey

Ripley Salgueiro

Romany Youell

Samuel Burr

Sophie Ainsworth

Tom Brook

In association with

Working in Mortgages

Supported by

Association of Mortgage Intermediaries
HSBC UK
IMLA
Lendinvest
MPowered Mortgages
OSB Group
One Mortgage System
Paragon Bank
Pepper Money
Quantum Mortgages
Together

Media partner

Square 1 Media

Got a question? Contact us to find out more

Financial Reporter - 30 Under 30

Want to stay in the loop about
Financial Reporter's 30 Under 30?

Whether you're thinking of applying, supporting a colleague, or just want to hear when the site goes live - drop your details below and we'll keep you updated with all the key dates, news and announcements.

I'm interested in...
CLOSE
CLOSE

Sign-in to Financial Reporter

Sign-in to Financial Reporter by using the form below

Financial Reporter

Forgotton your password? click here.

CLOSE

Subscribe to Financial Reporter

Financial Reporter (financialreporter.co.uk) newsletter distribution:

If you would like to receive these emails, tick the box(es) below:

Be the first to know about upcoming intermediary events in your area!

From CII-accredited roundtable sessions to large-scale expos, tell us what region you're located in and we'll let you know when there are adviser events coming up in your area.
Tick the box(es) of the location(s) you are interested in below:

From time to time we may send promotional marketing emails from companies within the intermediary market about products or services which may be of interest to you and your clients.

If you would like to receive these emails, tick the box below:

Financial Reporter

For more information about how we use your information, please click here.

Financial Reporter
Financial Reporter
Advice for readers

While this website is checked for accuracy, Barcadia Media Limited are not liable for any incorrect information included. We recommend that you make enquiries based on your own circumstances.

Useful links
  • About Financial Reporter
  • Latest news
  • Terms of service
  • Sign-in
  • Anti-spam policy
  • Register
  • Privacy settings
  • Events
  • Privacy policy
  • CPD articles
  • Cookie policy
  • Advertise
  • Modern slavery & human trafficking policy
  • Contact us
Barcadia Media
Financial Reporter Financial Reporter
Useful links
  • About Financial Reporter
  • Latest news
  • Terms of service
  • Sign-in
  • Anti-spam policy
  • Register
  • Privacy settings
  • Events
  • Privacy policy
  • CPD articles
  • Cookie policy
  • Advertise
  • Modern slavery & human trafficking policy
  • Contact us
Barcadia Media
Advice for readers

While this website is checked for accuracy, Barcadia Media Limited are not liable for any incorrect information included. We recommend that you make enquiries based on your own circumstances.

Financial Reporter and financialreporter.co.uk are trading styles of Barcadia Media Limited. Barcadia Media Limited is registered in England & Wales No. 6970806 Registered address. Barcadia Media Ltd, 14 Edward Street, Blackpool, Lancashire, FY1 1BA. Data Protection Notification No: Z162 1548.