Romany
Youell

Breaking the mould
and building an audience:
Romany's story so far...

Romany’s story began in a small Yorkshire town, where she grew up watching her dad build a mortgage business from his bedroom. By 16, she’d already decided she wanted to do the same. She qualified in mortgages before most of her peers had finished college and then applied to the Quilter Financial Adviser School - even though the minimum entry age was 18. Against all odds, she was accepted, becoming the youngest person ever to take and pass the exams.

At 18, Romany was officially the UK’s youngest qualified financial adviser. But stepping into client meetings as a young woman in a male-dominated industry wasn’t easy and she faced doubt, dismissal and even outright sexism - but rather than being discouraged, she turned it into motivation.

Her breakthrough came when she realised that she didn’t need to fit into the traditional mould of financial advice - she could create a new one. That led to The Finance Woman, a brand and business built on connection rather than convention. In its first year, she built nearly 50 partnerships with accountants - many female-led - and supported over 200 clients who had never received professional advice before.

Through social media, Romany has grown an audience that trusts her for her honesty, humour and heart. Her online presence has made advice feel approachable and relatable, particularly for women who have previously felt excluded from financial conversations.

Romany’s success is about impact. She mentors aspiring advisers, hosts podcasts, speaks at industry events and continues to prove that compassion and competence are not mutually exclusive.